Houston Zoo

2019 ADDY AWARD WINNER

December 2018 / www.houstonzoo.org


Creative Slice worked closely with the Houston Zoo to launch a visually rich website to reflect their new brand while drawing attention to the Zoo’s “See them. Save them.” mission.

HIGHLIGHTS:

  1. Watch the background homepage video. This changes frequently based on current events and seasons.
  2. Plan your visit with today’s daily schedule — updated every morning by Zoo staff:
    https://www.houstonzoo.org/plan-your-visit/daily-schedule/
  3. Explore the growing events calendar and sort the full list by category:
    https://www.houstonzoo.org/plan-your-visit/calendar/
  4. Check the endangered status of animals along with related posts and photos:
    https://www.houstonzoo.org/explore/animals/bear-black/
  5. Learn about encounters and sign up to reserve your spot:
    https://www.houstonzoo.org/plan-your-visit/animal-encounters/behind-the-scenes-at-gorillas/
  6. Choose from 8 webcams and control them:
    https://www.houstonzoo.org/explore/webcams/
  7. Scroll past the footer (every page) to ”reveal” an animal photo with highlighted
    “See them. Save them.” mission.
  8. Use the live search (top of menu) to quickly find the content you’re seeking.

Click around — this site has over 300 pages of information! Content is added and adjusted daily by over 40 editors with varying levels of access and publishing control.

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